A practical guide for selling professionals

Stop being invisible where your buyers already are.

Fewer than 2% of LinkedIn users actively post and engage. Connect & Act gives you a systematic approach built from four simple blocks – so you stop missing out, become the person your market notices, and turn quiet connections into real conversations.

Buy the book Your guide & reference for LinkedIn

Prefer a signed paperback? Sydney pickup · within Australia · worldwide
Also available on Amazon.

Connect & Act Media, 2023. Paperback ISBN 978-0-6458027-0-2, eBook ISBN 978-0-6458027-1-9, Audiobook ISBN 978-0-6458027-3-3

Book Overview

Systematic Social Selling, not random posting

When I moved to Sydney in 2016, I watched professionals treat LinkedIn as a dormant CV – while a handful used it to genuinely support their clients’ buying journeys. The difference was never charisma. It was having a system.

Connect & Act distils what I learned across 200-plus weeks of my #socialsellingmonday series into a method any professional can follow. It’s both a guide to read cover to cover and a reference to return to when you’re ready for the next move.

No paid ads, no company pages, no growth hacks. Just the organic craft of showing up with purpose – explained one bite-sized topic at a time, each with four concrete tips you can act on today.

The LinkedIn Bricks Method

From quiet profile to active presence

This is the same principle I teach in my webinars and customer engagements.

Step 1

Complete

A profile that works as your first impression to show what you do for whom, not a CV nobody reads.

Step 2

Connect

Build the right audience deliberately – the online half of the room you already work.

Step 3

Content

Show up consistently with meaningful content in your own voice, without it eating your week.

Step 4

Convert

Turn your enhanced presence into conversations, referrals and real opportunities.

These are the same four steps I wrote in Connect & Act. That book is the visible proof the method works.

Bricks image generated with BrickLink, trademark of LEGO® group (www.bricklink.com)

From the foreword

“Through trial and error, we unearthed that the key to triumph in B2B sales lies in combining conventional strategies with digital ones. This book epitomises the zenith of Gunnar’s experience, refined into an accessible compendium for professionals who want to keep a competitive edge.”

— Raul Kumar, Founder & CEO of Resonate Business Ignition · Gunnar’s Social Selling coach

Reader reviews

What readers are saying

“Working with Gunnar instantly took my Social Selling to the next level. His expertise and passion shine through in every engagement.”

Heather Cook · Former VP Asia Pacific, Seismic · Sydney

“Gunnar is one of those rare individuals who truly embraces the social in Social Selling – seeking out new ideas and proactively sharing them.”

Cian McLoughlin · Founder & CEO, Trinity Perspectives · Sydney

“The first time I heard Gunnar talk about Social Selling, I thought ‘that person just loves what they’re doing!’ You will not be disappointed.”

Brad Wochomurka · Former VP Global Partnerships, Hootsuite · Indianapolis

“His posts pique your interest, educate, inspire and provoke curiosity. As a reader you can’t wait for his next illuminating narrative.”

Tom Williams · Chairman & Founder, Strategic Dynamics · Scottsdale

What you get

A guide and a living reference

In just four weeks you can complete the four chapters – one per week. Read cover to cover, or jump to any of the 42 topics when you need it. Each double page pairs a challenge with four concrete tips, plus an online companion that stays current.

The book

Connect & Act

Systematic Social Selling across 42 topics and four building blocks – from a passive profile to a repeatable business rhythm.

Format

Bite-sized topics

Every subject fits a double page: the challenge, the solution, the benefit, and four tips to act on today.

Online companion

Landing page per topic

Each double page links to a page with screenshots, further reading and updates – so the content never goes stale.

Interviews

Voices from the field

Long-form conversations with practitioners including Roger Christie, Wendy Lloyd Curley, Scott Rogerson and Mark McInnes.

This book is for you if…

You’re seeking new customers, partners or alliances
You want to engage with existing clients
You want to build a magnetic personal brand
You want to learn commenting with insights
You want to master creating engaging content
You want practical tips to put into action
You want social to work for you instead of wasting time

Yes, tell me more

The launch

Festive book launch in Sydney

Seven years after coming to Sydney, I launched the book in the exact same week – in the historic Castlereagh Boutique Hotel, on my birthday, 4 May 2023. Three professionals I met in my first week in 2016 attended the launch as well.

The Social Selling Series

Four books, one platform mastered

Connect & Act is the foundation. Three companions take the same systematic approach to specific audiences – jobseekers, startup founders and leaders.

You are here

A practical guide for selling professionals

Companion

A practical guide for career changers

Companion

Fictive stories bringing leadership and Social Selling together

Companion

A practical guide for founders

About the author

Gunnar Habitz

Gunnar Habitz is an author, speaker and Social Selling consultant based in Sydney. He turned a weekly LinkedIn blogging series – #socialsellingmonday, now past 400 editions – into a systematic method for professionals who want their presence to work for their business.

After moving to Australia in 2016, he learned the craft from sales leaders including Tony J. Hughes, John Smibert and his coach Raul Kumar, then began improving profiles for everyone from financial advisers to not-for-profit professionals. He has since trained teams at Hootsuite and beyond, and writes the bi-weekly Learn From Books newsletter reviewing sales, leadership and entrepreneurship titles.

Today he manages agency partnerships across Asia Pacific at ActiveCampaign, holds the Chartered Manager designation from the Institute of Managers and Leaders, and serves as a Board Director at Sydney’s historic Castlereagh Boutique Hotel.

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Ready to win on LinkedIn?

Stop posting at random. Build a LinkedIn presence that turns quiet connections into real opportunities – one deliberate brick at a time.

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